It's time for the fashion industry to take sustainability seriously.
Fast fashion is having detrimental effects on our planet, and whilst it's a shame it has gone this far, the upside is that brands as well as consumers are starting to look at sustainability as a very important factor when producing or buying clothing. Here at BOMBOM we place sustainability at the heart of our brand, so with more and more fashion brands adopting sustainable methods, BOMBOM has put together a list of our favourites.
Let's remember, fashion should not and does not have to come at the expense of our planet.
Everlane is truly breaking the misconception that sustainable fashion means ugly and uncomfortable clothing, with their fantastic range of fashion essentials which are made to last.
If you didn't know, denim production has the most detrimental effects on our planet. Everlane jeans are created in factories which recycle 98% of their water and air dries the jeans like in the good old days.
We could go on for hours about Everlane's exceptional production methods but you can read more on their site.
BOMBOM's Pick: The Cashmere Rib Round Crew in Aura.
100% cashmere. Trimmings: 90% cashmere 9% nylon 1% elastane.
Going with the motto “being naked is the #1 most sustainable option, we’re #2”, you know you're safe with Reformation when looking for sustainable fashion. Reformation creates the clothes we really want to wear whilst putting sustainability at the heart of the brand. All clothing is created in accordance with guidelines based on their social and environmental impact such as; water input, energy, land use, eco-toxicity and so on.
BOMBOM's Pick: The Winslow Dress in Delilah
3. PAMA London
PAMA helps you fulfill all your new year's resolutions at once; buy new workout gear and buy sustainably.
PAMA supplies the chicest high-performance activewear whilst combining eco-friendly fabrics and sustainable practices. Their fabrics consist of 84% recycled charcoal bamboo and 16% elastane without compromising functions such as breathability, water resistance, and odor protection.
BOMBOM's Pick: Throat Chakra Bra in Light Blue
84% Recycled Charcoal Bamboo, 16% Elastane
4. Misha Nonoo
Misha Nonoo places sustainability at the core of everything they do; producing and distributing clothing through innovative methods in a bid to eliminate unnecessary waste and to ensure their clothes have a valuable life. Fast fashion is real and its slowly destroying our planet, that’s why Misha Nonoo aims to create clothes you'll love for years to come, supplying modern but classic, multi-season and versatile items. With an ‘on-demand’ production model, this brand ensures there is no waste and items are created just for you.
BOMBOM's Pick: Florence Blazer Dress in Black
AMUR reminds us that great style should not and does not have to come at the expense of our environment; a mantra that AMUR continues throughout their brand, even their own name: A Mindful Use of Resources. All materials used by AMUR are sourced with the environment in mind, looking towards organic, natural fabrics, reclaimed fibers and trims created by artisans in the developing world. Working closely with their suppliers, AMUR supplies fabrics that are as luxurious as they are conscientious with any waste material spun into a fiber to re-use.
BOMBOM's Pick: Paisley Skirt
Body:100% recycled polyester