Luxury fashion brands often get a bad reputation when it comes to ethics and sustainability and their lack of transparency. Many of the top designers disclose little or nothing about where their clothes are made, which makes it impossible for us to ensure human rights and environmental practices are respected. Despite this, more luxury brands have committed themselves to full transparency and ensure their products are made sustainably while respecting and encouraging ethical values. Here we have listed 3 luxury fashion brands leading the way in ethical fashion.
1. Stella McCartney
The Stella McCartney brand is synonymous with eco-friendly fashion. Since its inception in 2001, Stella McCartney has been taking a stand with claims that fur and leather are harming the environment more so than the alternative materials. The brand is completely cruelty-free and promises to use no fur or leather and opts for reengineered cashmere and ethically sourced wool, organic cotton and recycled textiles. By 2020 Stella McCartney is committed to switching to green energy suppliers to lower their emissions. The brand reminds us that we do not need to sacrifice our moral codes to be fashionable.
2. Mara Hoffman
Since 2015 Mara Hoffman decided to use her brand to focus on mindful consumption habits whilst continuing with her luxury, high fashion vibe. Fast forward to 2019 and Mara Hoffman was the first-ever recipient of Unifi’s “Leading the Change” award in recognition of her ongoing work in the sustainable fashion space. The brand employs alternative approaches to fashion production, using an array of sustainable fabrics including ECONYL® and REPREVE® in the swimwear line— a regenerated nylon fiber made from waste and polyester fiber made from recycled plastic. Mara Hoffman uses hemp in the ready-to-wear collections, as well as organic cotton, linen, ethical alpaca wool, and fibrous plant-based materials. The luxury designer aims to encourage mindful consumption and continuously “encourages consumers to reevaluate the relationship” they have with their clothing.
3. Vivienne Westwood
Vivienne Westwood advocates a "Buy less, choose well, make it last!" ethos. Her AW17/18 fashion show “Ecotricity” was all about renewable energy and calling out other luxury labels to switch from fossil fuels to green energy. Vivienne Westwood uses her collections and catwalk shows as a platform for positive activism. Her resilient campaigning on climate change and overconsumption have underpinned the brand’s identity, as has her ecological crusades.